What you can measure you can manage.
Business owners must decide what activities really matter inside their business (their definitions of success).
They need to be clear about what activities team members should be concentrating on – and find a way to measure them as a KPI – regardless of the difficulty.
If the activity matters the business owner must find a way to measure it.
Most business owners do not do this properly.
Learn from Paul Latham how to measure what matters to drive the right behavior and business profits in Part 5 of the 6 Key Areas of Business Success.