About Jena Wilson

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So far Jena Wilson has created 11 blog entries.

Ask Paul – A Look Into The Future – The Three Keys To Changing Behavior

WOW! What a mini-series it’s been on Changing Behavior here on LIFT. This icing on the cake episode gives us the recap and key takeaways from this mini series, and includes a fun personal epiphany moment story from Paul himself. Don’t wait until you have to go to the hospital to realize a change needs [...]

By |2021-08-03T19:49:25+00:00August 3rd, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – The Three Keys To Changing Behavior

Ask Paul – A Look Into The Future – Don’t Fall For the Monkey Trap

Special Guest Alert! Our time traveler Paul Latham is met by Brian Bosley of Torch Consulting, who provides performance coaching, speaking, and consulting for leaders and individuals looking to participate in behavioral change. This is specifically applicable to the accounting profession, where change is very hesitant to take place. Learn the basics of why it [...]

By |2021-07-16T17:02:27+00:00July 15th, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Don’t Fall For the Monkey Trap

Ask Paul – A Look Into The Future – Changing Behavior Inside the Firm

To move from a backward-looking to a forward-looking accountant, you have to focus and put in the effort. Firm leaders also must instill confidence in their teams and firms to change as well. Like any behavior change, it’s not easy to learn new skills, especially soft skills that were not valued or taught previously, but [...]

By |2021-07-07T17:40:29+00:00July 7th, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Changing Behavior Inside the Firm

Ask Paul – A Look Into The Future – Leveraging the Virtual Family Office

The window of opportunity is quickly closing for accountants to reposition themselves as trusted, valued, and relevant advisors to their clients. The pandemic sped up the process, and now with many clients desperately needing more consulting help than ever, accounting firms, accountants, and CPAs have the opportunity to present themselves in a whole new way. [...]

By |2021-07-01T15:23:31+00:00July 1st, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Leveraging the Virtual Family Office

Ask Paul – A Look Into The Future – Is There A Magic Bullet for Success?

While accountants love having their conferences in Las Vegas, success is not a game of roulette! Although it seems some happen to find wild success, or that there is some "magic bullet" that leaders know about that brings their company the best outcomes, there is not. LIFT's Paul Latham answers the #AskPaul question of if [...]

By |2021-07-01T15:18:49+00:00July 1st, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Is There A Magic Bullet for Success?

Ask Paul – A Look Into The Future – Accounting Firms Hiring Non-CPAs?!

The board of any successful company is made up of a variety of individuals from diverse backgrounds - so why is it that accounting firms boards are always all just accountants? When you are surrounded by only the same types of individuals, you don't generate the creativity or innovation necessary to continue growing, advancing, and [...]

By |2021-07-01T15:13:48+00:00July 1st, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Accounting Firms Hiring Non-CPAs?!

Ask Paul – A Look Into The Future – Building Your Marketing Machine

Wouldn’t it be great if you could have a self-sustaining marketing machine that marketed your firm, brought in new business, and then created recurring clients? That’s what our thought leader and advisory expert, Paul Latham of HaydenRock Solutions, did to grow his business (hint: they brought on a marketing pro to help since accountants usually [...]

By |2021-07-01T15:14:19+00:00July 1st, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Building Your Marketing Machine

Ask Paul – A Look Into The Future – Forward Looking Positioning

How can you change your approach to your clients by moving from being a backward service offering firm to a forward service offering firm? Paul Latham will break it out down for you in this episode of A Look Into The Future! https://youtu.be/DtkSwiC1TZQ Want to watch more of “A Look Into The FUTURE” check out [...]

By |2021-07-01T14:32:30+00:00July 1st, 2021|Blog Posts|Comments Off on Ask Paul – A Look Into The Future – Forward Looking Positioning

Ask Paul – A Look Into the Future Episode 57 – Path Forward

In 2020, we have had to learn to accept going virtual and solidify our intangibles. Although this may have always been in our near future, Paul Latham suggests the pandemic has accelerated the process of change and shortened it by a few years. So as we move on the path forward, do we continue to [...]

By |2020-09-22T18:41:09+00:00September 22nd, 2020|Blog Posts|Comments Off on Ask Paul – A Look Into the Future Episode 57 – Path Forward

Ask Paul – A Look Into the Future Episode 43 – Solid Intangibles – Value Proposition – Example 1 – Creating Virtual Teams

Not sure how to become the Most Relevant Advisor to your clients? Begin by strengthening your value proposition and make your business "intangibles" feel more solid. A great example would be creating a tailored virtual team of experts to showcase your depth of resources. Why is a "solid" virtual team important? Paul Latham reveals the answer and [...]

By |2020-02-26T16:04:33+00:00February 26th, 2020|Blog Posts|Comments Off on Ask Paul – A Look Into the Future Episode 43 – Solid Intangibles – Value Proposition – Example 1 – Creating Virtual Teams
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