In the last episode of A Look Into The Future, Paul Latham covered the importance of properly positioning the CIQ (Client Information Questionnaire) Diagnostic to clients. He discussed:
- The client understanding why the advisor wants to use the CIQ
- The advisor explaining the context behind the CIQ
- The advisor leading the proactive planning process
In this episode, Paul reveals more about the structure behind the diagnostic – the key points being:
- The CIQ is online – making it easy to complete together or independently
- The CIQ is a process – so it is scalable
- The CIQ is tangible – bringing elements of the advisor’s value proposition to life
Watch to discover how you can make proactivity a real, tangible process with your clients to become the Most Relevant Advisor.
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