Do you and your business owner clients understand the importance of “intangibles”?
80% of the business value within an average business is represented by “intangible” assets – which means you won’t find those assets on a traditional balance sheet.
Typical words that represent “intangibles” are:
Step 1 is to recognize that the “intangibles” are important to your business.
Step 2 is to recognize that there are three types: gases, fluids, and solids.
Learn more from Paul Latham about how you can build a value proposition positioned for the 21st Century built around “intangibles” and solidify them to build a business with long-term capital value.