Do you and your business owner clients understand the importance of “intangibles”?

80% of the business value within an average business is represented by “intangible” assets – which means you won’t find those assets on a traditional balance sheet.

Typical words that represent “intangibles” are:

  • creativity
  • design
  • brand
  • knowledge
  • coaching
  • expertise
  • solutions
  • systems
  • technology   

Step 1 is to recognize that the “intangibles” are important to your business.

Step 2 is to recognize that there are three types: gases, fluids, and solids.

Learn more from Paul Latham about how you can build a value proposition positioned for the 21st Century built around “intangibles” and solidify them to build a business with long-term capital value.

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